Sponsor aban news
Reach German-speaking solopreneurs, marketers and AI-curious operators — daily, hand-curated, with a voice that doesn't sound like PR. Sponsor spots that don't get scrolled past.
Note for international sponsors: the newsletter is in German. We translate your copy into our voice, with your sign-off. Most international sponsors find this works better than running their English copy verbatim.
- One ad per issue, max
- DACH-focused audience
- Clearly labelled "Sponsor"
- Reporting after send
Current reach
| Metric | Value |
|---|---|
| Verified subscribers | [X,XXX] |
| Average open rate | [XX] % |
| Average click rate | [XX] % |
| Geo split | DE [XX]% · AT [XX]% · CH [XX]% |
| Reader profile | [XX]% solopreneurs · [XX]% marketers · [XX]% tech |
All numbers are 30-day rolling. Last updated: [date]. Audit trail on request.
Ad formats & rates
🎯 Primary slot — headline ad
Position: Right below the intro, before "What matters today".
Format: Up to 280-char headline + 1 image (max 1200×600px) + CTA link.
| List size | Price per issue |
|---|---|
| 500 subs | €120 |
| 2,000 subs | €350 |
| 5,000 subs | €750 |
| 10,000 subs | €1,400 |
📍 Inline slot — native mention
Position: Inside "Tool of the day", with clear ad labelling.
Format: Up to 500-char native description + CTA link, no images.
| List size | Price per issue |
|---|---|
| 500 subs | €70 |
| 2,000 subs | €180 |
| 5,000 subs | €380 |
| 10,000 subs | €700 |
📎 Classified — short ad
Position: Footer, short and punchy.
Format: Up to 100 chars + link.
| List size | Price per issue |
|---|---|
| 500 subs | €30 |
| 2,000 subs | €70 |
| 5,000 subs | €150 |
| 10,000 subs | €280 |
🚀 Dedicated send — sponsored issue
Format: Full issue with your content, in our voice, clearly marked as a collaboration.
Frequency: Max once per month.
| List size | Price |
|---|---|
| 500 subs | €250 |
| 2,000 subs | €700 |
| 5,000 subs | €1,500 |
| 10,000 subs | €2,800 |
💎 Bundles & discounts
- 4-pack (monthly): 4 slots in the same category = 15% off
- Quarterly (sponsor partner): 12 slots = 25% off
- Power mix: 1× Primary + 4× Inline + 4× Classified per month = 20% off
What we don't do
- More than one ad per issue — protects open rate and reading flow.
- Hidden or undisclosed native ads — burns trust.
- Ads for tools we haven't tested ourselves.
- Tracking pixels without explicit reader notice.
- Crypto trading, MLM, gambling, "make 10k with AI" coaches.
Booking flow
📅 Lead time
At least 7 business days before your target send date (for quality review and voice polish).
📝 Format
You send headline + body + CTA + optional image (English or German). We translate to our voice if needed, send you a preview PDF, then confirm and invoice.
📊 Reporting
After send: open rate, clicks (UTM-tracked), anonymised audience insights. No personally identifiable reader data — ever.
💳 Payment
Net 14 after send, by invoice to a Swiss IBAN. VAT-exempt below CHF 100,000 revenue.
Book a discovery call
15 minutes, you tell me what you want — I'll say honestly if it fits. If it doesn't, I'll tell you directly (instead of starting a mail loop).
Or just email: sponsoring@abannews.com